Westfork Fitness, a new boutique-style gym in Fort Worth, Texas, is redefining fitness with its picturesque setting along the Trinity River. My collaboration with Westfork Fitness involved a full branding suite, including merch, print, and web design. The logo emphasizes the gym's unique natural location, capturing the energy of working out along the river. With a bold and energetic approach to the design that emphasizes movement, I crafted a sophisticated brand that embodies Westfork Fitness' unwavering dedication to a quality gym experience and a balanced, healthy lifestyle.