Yarrow Salon & Barber is a new kind of salon—one that blends elevated service with a laid-back, modern aesthetic. Based in Fort Worth, Texas, they came to us looking for a brand that felt effortless yet refined, natural yet unmistakably polished. Inspired by the yarrow plant—known for its resilience and restorative qualities—we leaned into an identity that felt organic yet structured. The color palette reflects this balance, with earthy, grounding tones that create a sense of warmth and approachability while maintaining a polished, modern edge.